Use this audit tool to check if your website is built for conversion AND optimizing lead generation and capture! Works best for service based businesses.
How to check: While you’re on your homepage, move your mouse toward the tab’s close button without clicking. If a popup appears, select Yes. Otherwise, select No.
What to look for: Email list form mini embed, properly timed lead magnet pop up on every page, downloadable resources etc
Above the fold means anything within the screen as soon as the user lands on your homepage.
No CTA button
Has CTA button
Pick the CTA closest to yours.
A.
LOAD MORE
B.
GET A FREE CONSULTATION
CTA blends in
CTA stands out
Both CTAs with the same style
Each CTA with a different style
How to check: If you have a sales pitch in any of the first 3 emails, pick “No”. If you are only giving free value in the first 3 emails, pick “Yes”. Otherwise pick “I’m not sure”.
Your website functions as a high-performing lead generation machine. You've implemented most best practices and are effectively capturing, nurturing, and converting visitors through multiple channels. You're likely outperforming competitors, placing you among the top performers in your industry. At this level, we'd focus only on precision refinements to maximize an already optimized system.
Your website demonstrates effective lead generation practices. You have fundamental systems in place but lack optimization in key areas like follow-up automation and multi-channel capture. There's still substantial opportunity to increase performance.
Your website has some basic lead capture elements but significant gaps remain. You're missing 70-80% of potential leads due to inadequate forms, follow-up, and conversion pathways. Strategic improvements will yield significant results.
Your website is severely underperforming at lead generation. Most visitors leave without taking action, and you're missing critical opportunities to convert traffic into leads. Your current setup is actively losing potential revenue and requires immediate improvements across multiple areas.