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Lead Gen Audit

Use this audit tool to check if your website is built for conversion AND optimizing lead generation and capture! Works best for service based businesses.

Take the quiz now!

Takes about 5 minutes

Question 1

Do you offer a lead magnet (free value resource) in exchange for email sign-ups?

YesNo

Question 2

Do you have popup forms on your website to capture visitor information?

Yes, on multiple pagesYes, but only on one pageNo

Question 3

Do you have forms strategically placed on your highest-traffic pages?

YesNoI'm not sure which pages get the most traffic

Question 4

After someone submits their information, do they receive an immediate welcome email?

How to check: While you’re on your homepage, move your mouse toward the tab’s close button without clicking. If a popup appears, select Yes. Otherwise, select No.

YesNoI'm not sure

Question 4

How many steps does it take for someone to book a call or consultation with you?

What to look for: Email list form mini embed, properly timed lead magnet pop up on every page, downloadable resources etc

3 or fewer4-56 or moreWe don't have online booking

Question 4

Do you send automated reminders before booked appointments?

Yes, with clear stages and automated movementYes, but it's manual or basicNo structured pipeline

Question 4

Do you have a system to re-engage leads who showed interest but didn't convert?

Above the fold means anything within the screen as soon as the user lands on your homepage.

No CTA button

Has CTA button

Yes, automated follow-up for at least 30 daysYes, but only for a week or twoNo, we don't follow up systematically

Question 4

Do you use text message (SMS) marketing as part of your lead nurturing?

Pick the CTA closest to yours.

GET A FREE CONSULTATION

Yes, automated sequencesOccasionally, manual messagesNo

Question 4

Do you have a system to collect and showcase reviews from satisfied clients?

Pick the CTA closest to yours.

CTA blends in

CTA stands out

Yes, automated with notificationsYes, but manual processNo system for reviews

Question 4

Do you capture lead information through multiple channels (not just website forms)?

Pick the CTA closest to yours.

Both CTAs with the same style

Each CTA with a different style

Yes, 3+ channelsYes, 2 channelsJust one or zero channels

Question 4

Do you segment your leads based on their interests or behaviors?

Yes, automatically based on their actionsYes, but manuallyNo segmentation

Question 4

Can you accurately track which marketing channels generate the most valuable leads?

Yes, with detailed attributionSomewhat/partiallyNo

Question 4

Do you know your cost-per-lead for each marketing channel you use?

YesNo

Question 4

Do you measure conversion rates at each stage of your sales process?

How to check: If you have a sales pitch in any of the first 3 emails, pick “No”. If you are only giving free value in the first 3 emails, pick “Yes”. Otherwise pick “I’m not sure”.

Yes, with regular optimizationWe track some conversionsNo systematic tracking

Question 4

Do you have a structured sales pipeline to track leads from first contact to client?

Yes, with clear stages and automated movementYes, but it's manual or basicNo structured pipeline

Question 5

Enter your email so we can send you the full report!

See Results!

Your Website lead Generation Score:

Score

/140

Performance:

Excellent

Your website functions as a high-performing lead generation machine. You've implemented most best practices and are effectively capturing, nurturing, and converting visitors through multiple channels. You're likely outperforming competitors, placing you among the top performers in your industry. At this level, we'd focus only on precision refinements to maximize an already optimized system.

How can I improve this?

Your Website lead Generation Score:

Score

/140

Performance:

Effective

Your website demonstrates effective lead generation practices. You have fundamental systems in place but lack optimization in key areas like follow-up automation and multi-channel capture. There's still substantial opportunity to increase performance.

How can I improve this?

Your Website lead Generation Score:

Score

/140

Performance:

Underperforming

Your website has some basic lead capture elements but significant gaps remain. You're missing 70-80% of potential leads due to inadequate forms, follow-up, and conversion pathways. Strategic improvements will yield significant results.

How can I improve this?

Your Website lead Generation Score:

Score

/140

Performance:

Very Poor

Your website is severely underperforming at lead generation. Most visitors leave without taking action, and you're missing critical opportunities to convert traffic into leads. Your current setup is actively losing potential revenue and requires immediate improvements across multiple areas.

How can I improve this?