Use this audit tool to check if your website is built for optimizing conversions and user experience! Works best for service based businesses.
Above the fold refers to the content visible within the screen when you first on the website.
Important: An increasing number of companies are facing lawsuits due to lack of compliance in their website. Most agencies overlook this, so make sure you are secure.
No CTA button
Has CTA button
Pick the CTA closest to yours.
A.
LOAD MORE
B.
GET A FREE CONSULTATION
CTA blends in
CTA stands out
How to know: Check if your main CTA has the same style, color, font, and overall design on every page.
Both CTAs with the same style
Each CTA has a different style
What to look for: Email list form mini embed, properly timed lead magnet pop up on every page, downloadable resources etc
Your website has some effective elements but contains critical gaps that are hampering its ability to convert visitors into leads and clients.
Strategic improvements needed in several key areas. While your site has some strengths, the weaknesses are substantial enough to significantly impact performance.
Your current website is likely reducing your potential client acquisition by 30-50%. By addressing these key areas, you could capture a significantly larger portion of your website visitors and convert them into qualified leads, creating a more predictable pipeline of opportunities.
High priority – improvements should begin within the next 30 days.
Your website is performing reasonably well with many key elements in place, though there are still opportunities for optimization to maximize your results.
Targeted enhancements to specific areas. Your foundation is solid, but strategic improvements can still yield meaningful results.
Your current website is likely reducing your potential client acquisition by 15-30%. Implementing these strategic improvements could enhance user engagement, strengthen your positioning, and increase the percentage of visitors who take meaningful action.
Med-high priority – Improvements should be scheduled within the next 60 days.
Great job! Your website is performing at a high level with most critical conversion elements properly implemented. You're ahead of most of your competition.
Fine-tuning and staying current with best practices. Your website is already a strong asset, but continued optimization will maintain your competitive edge.
Your high-performing website already gives you an edge over most competitors. Even at this level, the minor enhancements identified could further refine the user experience, potentially increasing conversion quality and helping you attract more of your ideal clients.
Enhancements can be made as part of regular website maintenance.